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	<title>Omar Houssrey</title>
	<link>https://ohoussrey.com</link>
	<description>Omar Houssrey</description>
	<pubDate>Fri, 14 Jun 2024 11:16:52 +0000</pubDate>
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		<title>Misc.</title>
				
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		<pubDate>Sun, 03 Mar 2024 13:22:02 +0000</pubDate>

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		<title>Info</title>
				
		<link>https://ohoussrey.com/Info-1</link>

		<pubDate>Thu, 29 Feb 2024 23:38:13 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

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	ohoussrey@gmail.com︎︎︎


Behance︎︎︎
Vimeo︎︎︎


	

SkillsUXGraphic IdentityPrint &#38;amp; digital designArt directionMotionWebIllustrationDrawingType design

Press


Office Magazine
 	
	

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Art Verge





	&#60;img width="240" height="123" width_o="240" height_o="123" data-src="https://freight.cargo.site/t/original/i/dde6625109a87f9e581007ae2a619097f8814eeb15454d1c1444437a2b237668/logosmall-png.png" data-mid="214141742" border="0" data-scale="22" data-no-zoom src="https://freight.cargo.site/w/240/i/dde6625109a87f9e581007ae2a619097f8814eeb15454d1c1444437a2b237668/logosmall-png.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="240" height="123" width_o="240" height_o="123" data-src="https://freight.cargo.site/t/original/i/dde6625109a87f9e581007ae2a619097f8814eeb15454d1c1444437a2b237668/logosmall-png.png" data-mid="214141742" border="0" data-scale="22" data-no-zoom src="https://freight.cargo.site/w/240/i/dde6625109a87f9e581007ae2a619097f8814eeb15454d1c1444437a2b237668/logosmall-png.png" /&#62;
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		<title>Home</title>
				
		<link>https://ohoussrey.com/Home</link>

		<pubDate>Thu, 29 Feb 2024 23:35:53 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

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	<item>
		<title>Projects</title>
				
		<link>https://ohoussrey.com/Projects-2</link>

		<pubDate>Fri, 14 Jun 2024 11:16:52 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

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	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/a8843807ed7a950d4fc74d24fabb507a91b4fcf953e6dbe01b26752cf41504af/sr.jpg" data-mid="214053742" border="0"  src="https://freight.cargo.site/w/1000/i/a8843807ed7a950d4fc74d24fabb507a91b4fcf953e6dbe01b26752cf41504af/sr.jpg" /&#62;
Sustainability Report
A look back on Nippon Gases’ achievements in sustainability
	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/43cf8ee490ccc07117fd4fa9a969be6e8833c66b53b15ac8b797ebfff4f02eeb/pe.jpg" data-mid="214054290" border="0"  src="https://freight.cargo.site/w/1000/i/43cf8ee490ccc07117fd4fa9a969be6e8833c66b53b15ac8b797ebfff4f02eeb/pe.jpg" /&#62;
Exhibition on Phoenicia
A visual ode to the creations of the ancient Mediterranean civilisation

	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/ba0b97552761c9ca9bd650c2190ee083d1a124a666f6539d2ed802772fb388cf/aol.jpg" data-mid="214053760" border="0"  src="https://freight.cargo.site/w/1000/i/ba0b97552761c9ca9bd650c2190ee083d1a124a666f6539d2ed802772fb388cf/aol.jpg" /&#62;
An Archive of Love 
Photocatalogue for Middle East Archive’s book on love 
	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/f98feb6fcbef0b5e784263eaa0f72240750a497716ee235ecdcfbfc1e5d3aeef/aa.jpg" data-mid="214055929" border="0"  src="https://freight.cargo.site/w/1000/i/f98feb6fcbef0b5e784263eaa0f72240750a497716ee235ecdcfbfc1e5d3aeef/aa.jpg" /&#62;
Air Atlas
Booking flights has never been easier

	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/522ae157d4cfc2afb1be4bbe4c23047805b3c49badf692796712d829d3c3e870/ae.jpg" data-mid="214053671" border="0"  src="https://freight.cargo.site/w/1000/i/522ae157d4cfc2afb1be4bbe4c23047805b3c49badf692796712d829d3c3e870/ae.jpg" /&#62;Artifacts of Egypt
A showcase of various missing and looted artefacts&#38;nbsp;
	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/57898f6f8449693dc785cdf784704eec9fffb70162baf15a8e4bc6b68ea2336c/n.jpg" data-mid="214058125" border="0"  src="https://freight.cargo.site/w/1000/i/57898f6f8449693dc785cdf784704eec9fffb70162baf15a8e4bc6b68ea2336c/n.jpg" /&#62;
Nour Magazine
Groovy logo and type design for the online mag 

	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/faddfde19a88ba7bb251a49a77770319863ae920d751d543553777ff1e885ed6/fe.jpg" data-mid="214111447" border="0"  src="https://freight.cargo.site/w/1000/i/faddfde19a88ba7bb251a49a77770319863ae920d751d543553777ff1e885ed6/fe.jpg" /&#62;
Flynn Esker has landed
Promo video for the former synth wave musician

	&#60;img width="5817" height="3878" width_o="5817" height_o="3878" data-src="https://freight.cargo.site/t/original/i/4137e4fb1fca00f15825dfdaa2557a4e51454c0b8656811cc44b7cd2e8e8e9c7/b.jpg" data-mid="214128049" border="0"  src="https://freight.cargo.site/w/1000/i/4137e4fb1fca00f15825dfdaa2557a4e51454c0b8656811cc44b7cd2e8e8e9c7/b.jpg" /&#62;
Burberry SymbolsCapsule collection proposal
</description>
		
	</item>
		
		
	<item>
		<title>2023 Sustainability Report</title>
				
		<link>https://ohoussrey.com/2023-Sustainability-Report</link>

		<pubDate>Sun, 18 Feb 2024 17:17:26 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

		<guid isPermaLink="true">https://ohoussrey.com/2023-Sustainability-Report</guid>

		<description>

	&#60;img width="2200" height="1400" width_o="2200" height_o="1400" data-src="https://freight.cargo.site/t/original/i/ab5104d9f4a47c143729534bd39285261dd70894c0e887705d9a5096390bdb00/Portada_Y_Contraporttada_SR23.png" data-mid="206072910" border="0"  src="https://freight.cargo.site/w/1000/i/ab5104d9f4a47c143729534bd39285261dd70894c0e887705d9a5096390bdb00/Portada_Y_Contraporttada_SR23.png" /&#62;

	In 2023, Nippon Gases 
one of the leading companies in the industrial and medical gases business in Europe required a revamp of its annual print and web sustainability report through the weight of storytelling. New grid layouts, a playful tone and reconditioned infographic illustrations were produced to achieve this, all while adhereing to its strict corporate visual language.Unfortunetly the web report is no longer accesable but you can still view the PDF version HERE︎︎︎

	&#60;img width="2200" height="1600" width_o="2200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b68e17eaf31220b21e4db9b2786ca8857702c4bdd85dea8f6400ca3d9ff70d24/Mockup_Interior_SR23---V1.png" data-mid="206072909" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/b68e17eaf31220b21e4db9b2786ca8857702c4bdd85dea8f6400ca3d9ff70d24/Mockup_Interior_SR23---V1.png" /&#62;
	&#60;img width="2200" height="1400" width_o="2200" height_o="1400" data-src="https://freight.cargo.site/t/original/i/c6a5ab7b191aa0544d049f18e333a2ae2c59ad177000c8fedb7af78ce0c9a9ce/Open-Mockup-SR23---V3.png" data-mid="206072906" border="0"  src="https://freight.cargo.site/w/1000/i/c6a5ab7b191aa0544d049f18e333a2ae2c59ad177000c8fedb7af78ce0c9a9ce/Open-Mockup-SR23---V3.png" /&#62;
	&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a13c9ab810499cbea3de5b8a4a29aa1fa498523ee5dbef44e4b650aab76c1b0b/001.png" data-mid="206015354" border="0"  src="https://freight.cargo.site/w/1000/i/a13c9ab810499cbea3de5b8a4a29aa1fa498523ee5dbef44e4b650aab76c1b0b/001.png" /&#62;

	

	&#60;img width="2500" height="6454" width_o="2500" height_o="6454" data-src="https://freight.cargo.site/t/original/i/699bed6ad93f462b1605157a05104b5129a658aa188e45659b05156db0717bdd/sr-mockupv2.png" data-mid="212983172" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/699bed6ad93f462b1605157a05104b5129a658aa188e45659b05156db0717bdd/sr-mockupv2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>AirAtlas </title>
				
		<link>https://ohoussrey.com/AirAtlas</link>

		<pubDate>Fri, 04 Mar 2022 15:38:07 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

		<guid isPermaLink="true">https://ohoussrey.com/AirAtlas</guid>

		<description>
	





	AirAtlas, an airline app which promises a fast, easy and intuitive booking process for travellers of all ages.

Product GoalThe main purpose of the mobile app was to provide the quickest and easiest booking process for Air Atlas customers.





User problemsIt was evident that in many competing airline booking apps the booking process had many pain points which hindered the users flow. This took form in irrelevant suggestions and complicated disordered layouts among other things.
 End productThe app was designed to be clutter free and straight to the point from start to finish. Designed with a strong visual hierarchy and bold text, it makes the booking process that much more simple and easy to flow through.

	The Process:

&#60;img width="4664" height="692" width_o="4664" height_o="692" data-src="https://freight.cargo.site/t/original/i/de22634c45dfe674b3ba14f097cff442dbb4b13e1dc25e35229f706ca4d99d49/process.png" data-mid="135477394" border="0" data-scale="65" data-no-zoom src="https://freight.cargo.site/w/1000/i/de22634c45dfe674b3ba14f097cff442dbb4b13e1dc25e35229f706ca4d99d49/process.png" /&#62;




	

1. RESEARCH &#38;amp; ANALYSIS:Research and analysis was conducted to undersand the data collected. Using a variety of techniques gave way to a more holistic approach which inturn resulted in richer information to work from. The methods included competetive benchmarking, online surveys, note taking and usability testing.&#38;nbsp;


	



1.1 Competitive BenchmarkingI began by going through the process of competitive benchmarking. It was important to understand the industry patterns used by other airline companies in the market. It helped me gained insights on common design conventions, processes and pain points.


	
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/61907d444a32d525008c82d34f9de4936d49845b9cbf62a0f41d2a8e2bfedd49/competitive-benchmark-slides-01.jpg" data-mid="135317336" border="0" data-no-zoom="true" alt="Screenshots from benchmarking process" data-caption="Screenshots from benchmarking process" src="https://freight.cargo.site/w/1000/i/61907d444a32d525008c82d34f9de4936d49845b9cbf62a0f41d2a8e2bfedd49/competitive-benchmark-slides-01.jpg" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/1b09438b299a8100fba4fe743007b52b7ae6e7cb27cc776297bbd2a934d216ec/competitive-benchmark-slides-02.jpg" data-mid="135317337" border="0" data-no-zoom="true" alt="Screenshots from benchmarking process" data-caption="Screenshots from benchmarking process" src="https://freight.cargo.site/w/1000/i/1b09438b299a8100fba4fe743007b52b7ae6e7cb27cc776297bbd2a934d216ec/competitive-benchmark-slides-02.jpg" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/33fa59ec4caa5da33237113e2fd9fd60ac1c9f6ee8eed947453e92d09588b1bc/competitive-benchmark-slides-05.jpg" data-mid="135317342" border="0" data-no-zoom="true" alt="Screenshots from benchmarking process" data-caption="Screenshots from benchmarking process" src="https://freight.cargo.site/w/1000/i/33fa59ec4caa5da33237113e2fd9fd60ac1c9f6ee8eed947453e92d09588b1bc/competitive-benchmark-slides-05.jpg" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/654034fa42b33efd17b27d042d0c15307cf04954b809b95c54422d471a3f6e8a/competitive-benchmark-slides-07.jpg" data-mid="135317344" border="0" data-no-zoom="true" alt="Screenshots from benchmarking process" data-caption="Screenshots from benchmarking process" src="https://freight.cargo.site/w/1000/i/654034fa42b33efd17b27d042d0c15307cf04954b809b95c54422d471a3f6e8a/competitive-benchmark-slides-07.jpg" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/e507fef8cffbd0a50480dc8d1006c03f61c5cad3d72fc9fc0addc95a5bbfa0c2/competitive-benchmark-slides-10.jpg" data-mid="135317347" border="0" data-no-zoom="true" alt="Screenshots from benchmarking process" data-caption="Screenshots from benchmarking process" src="https://freight.cargo.site/w/1000/i/e507fef8cffbd0a50480dc8d1006c03f61c5cad3d72fc9fc0addc95a5bbfa0c2/competitive-benchmark-slides-10.jpg" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/60ffa3cac8d6afac056a98fbfe655fbe4925fdb98fa0f6ca006814041cf91eba/competitive-benchmark-slides-14.jpg" data-mid="135317352" border="0" data-no-zoom="true" alt="Screenshots from benchmarking process" data-caption="Screenshots from benchmarking process" src="https://freight.cargo.site/w/1000/i/60ffa3cac8d6afac056a98fbfe655fbe4925fdb98fa0f6ca006814041cf91eba/competitive-benchmark-slides-14.jpg" /&#62;






	



1.2 Online surveyA survey was conducted to learn more 
about the goals of potential customers. The data gathered helped make more informed design decisions later on in the process.&#38;nbsp;
	
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/2fc7b1f858f2eeabdca42e6e372da1360030543263af6790c6b6ff99802c9189/Online-survey-presentation-01.jpg" data-mid="135475376" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/2fc7b1f858f2eeabdca42e6e372da1360030543263af6790c6b6ff99802c9189/Online-survey-presentation-01.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/fe6f3d46c5234754feb2ab2d3fa139dad39b8947a3972f9ab12608d0052f97b8/Online-survey-presentation-02.jpg" data-mid="135475377" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/fe6f3d46c5234754feb2ab2d3fa139dad39b8947a3972f9ab12608d0052f97b8/Online-survey-presentation-02.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/1fbfc8286236d5f44fc49757ad4365a660a45c72bffb8e9bd86a8333f98de288/Online-survey-presentation-03.jpg" data-mid="135475378" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/1fbfc8286236d5f44fc49757ad4365a660a45c72bffb8e9bd86a8333f98de288/Online-survey-presentation-03.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/fd41a4e9bd8edc5162cea13f91750e6a09eed1c281aee090e58311a4198e94f2/Online-survey-presentation-04.jpg" data-mid="135475379" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/fd41a4e9bd8edc5162cea13f91750e6a09eed1c281aee090e58311a4198e94f2/Online-survey-presentation-04.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/9fdb8e653facd45f70a8e03b04c7ef7c670be251f670051dd85b8204b4bed186/Online-survey-presentation-05.jpg" data-mid="135475380" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/9fdb8e653facd45f70a8e03b04c7ef7c670be251f670051dd85b8204b4bed186/Online-survey-presentation-05.jpg" /&#62;
&#60;img width="3508" height="2482" width_o="3508" height_o="2482" data-src="https://freight.cargo.site/t/original/i/4ada690426c4831b4df1dc3d043f2c5b0e319e467884ee1de6ae1dd079b342d1/Online-survey-presentation-06.jpg" data-mid="135475381" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/4ada690426c4831b4df1dc3d043f2c5b0e319e467884ee1de6ae1dd079b342d1/Online-survey-presentation-06.jpg" /&#62;
&#60;img width="3508" height="2482" width_o="3508" height_o="2482" data-src="https://freight.cargo.site/t/original/i/5f0e7f0982da843a24c6f5424a9c62c10182f01b8cd39dc8a4c32491f9f92a81/Online-survey-presentation-07.jpg" data-mid="135475382" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/5f0e7f0982da843a24c6f5424a9c62c10182f01b8cd39dc8a4c32491f9f92a81/Online-survey-presentation-07.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/69828a6aa0731a231cb71a9480e79fd3412cefdb4958bdec5f01b098e2ce5105/Online-survey-presentation-08.jpg" data-mid="135475383" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/69828a6aa0731a231cb71a9480e79fd3412cefdb4958bdec5f01b098e2ce5105/Online-survey-presentation-08.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/19b7a5b3b7ef7d6d90c9ccba9e4e66f0a050b82496cdf305d7b43e00a4db306a/Online-survey-presentation-09.jpg" data-mid="135475384" border="0" data-no-zoom="true" alt="Screenshots from online survey and results" data-caption="Screenshots from online survey and results" src="https://freight.cargo.site/w/1000/i/19b7a5b3b7ef7d6d90c9ccba9e4e66f0a050b82496cdf305d7b43e00a4db306a/Online-survey-presentation-09.jpg" /&#62;


	

1.3 Note taking
Taking notes during a usability test of an existing airline app. This step forced me to concentrate on the most important information in real time, taking notes of the positive and negative aspects of the user experience.
	
&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f1ccedc0d9880851984fd86d2fa3249a6efc1c2bcf36c196905fe79eea641554/notetaking-01.jpg" data-mid="135477486" border="0" data-no-zoom="true" alt="Screenshots from note taking of a usability test" data-caption="Screenshots from note taking of a usability test" src="https://freight.cargo.site/w/1000/i/f1ccedc0d9880851984fd86d2fa3249a6efc1c2bcf36c196905fe79eea641554/notetaking-01.jpg" /&#62;
&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/2e35900ee4a89b5d7765aa5be979c96c947ea974299199d02e964d2b868f88c4/notetaking-02.jpg" data-mid="135477487" border="0" data-no-zoom="true" alt="Screenshots from note taking of a usability test" data-caption="Screenshots from note taking of a usability test" src="https://freight.cargo.site/w/1000/i/2e35900ee4a89b5d7765aa5be979c96c947ea974299199d02e964d2b868f88c4/notetaking-02.jpg" /&#62;
&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/935fac20200f0cd8151ab4c3122dc4e50a6c3b1af156f04db3dc1c332204f329/notetaking-03.jpg" data-mid="135477488" border="0" data-no-zoom="true" alt="Screenshots from note taking of a usability test" data-caption="Screenshots from note taking of a usability test" src="https://freight.cargo.site/w/1000/i/935fac20200f0cd8151ab4c3122dc4e50a6c3b1af156f04db3dc1c332204f329/notetaking-03.jpg" /&#62;


	

1.4 Usability testing
An interview and usability test conducted in order to gain greater insights into how frequent flyers find the booking process. A popular airline was used to conduct the recording and the participent voiced their positive and negative opinions, their struggles and suggested improvements. This was by far one of the best ways to recieve data as it was dealing directly with the target audience.




	&#60;img width="665" height="556" width_o="665" height_o="556" data-src="https://freight.cargo.site/t/original/i/c350ffadcafd813f5a418776cf44c0540f82b9a29a49544648d088ed69ae1bd6/Screenshot-2022-03-06-185220.png" data-mid="135479310" border="0" data-no-zoom alt="Screenshot from the usability test recording" data-caption="Screenshot from the usability test recording" src="https://freight.cargo.site/w/665/i/c350ffadcafd813f5a418776cf44c0540f82b9a29a49544648d088ed69ae1bd6/Screenshot-2022-03-06-185220.png" /&#62;


	2. DEFINE:
After conducting research and analysing it, it was time to define the relevant information into groups to be able to resolve them. This took the form of affinity diagrams and customer journey maps.&#38;nbsp;



	

2.1 Affinity diagram


Notes were recorded from all the previous research methods and writen on post-it notes. Arranged on a wall, each page of info was eventually grouped together in a way that made sense. This was done in order to find commonalities and to get a better sense of what works and what&#38;nbsp;

improvements to make.
	&#60;img width="2799" height="2957" width_o="2799" height_o="2957" data-src="https://freight.cargo.site/t/original/i/1a2c675ad58bfd9a44de70a83e2caf87eac4554fadbea2686b2da225b084e197/OmarHoussrey_Project5.jpg" data-mid="135480747" border="0" data-no-zoom alt="Screenshot of " data-caption="Screenshot of " src="https://freight.cargo.site/w/1000/i/1a2c675ad58bfd9a44de70a83e2caf87eac4554fadbea2686b2da225b084e197/OmarHoussrey_Project5.jpg" /&#62;

	

2.2 Customer Journey Map
The customer journey map was created in order to clearly illustrate the classifications made in the affinity diagram and asociating it with an emotional response. It is an early foundation for the user flow diagrams to come.
	&#60;img width="5090" height="2971" width_o="5090" height_o="2971" data-src="https://freight.cargo.site/t/original/i/b1e6942e2e0c11ead661e2db12930fe291ea862df94d759858b0952568a7d881/Customer-journey-map-01.jpg" data-mid="135486068" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b1e6942e2e0c11ead661e2db12930fe291ea862df94d759858b0952568a7d881/Customer-journey-map-01.jpg" /&#62;

	3. DESIGN &#38;amp; PROTOTYPE:
After analyzing the data it was time to begin with the design process. This began by creating a main flow based off the previous steps. After an estimate flow is created, a low, mid and high fidelity prototypes are created to further refine the the final prototype.&#38;nbsp;



	

3.1 Flow diagram
It is here where the steps of the booking process are defined. Different colours represent the various sections of the process.
	&#60;img width="5231" height="3555" width_o="5231" height_o="3555" data-src="https://freight.cargo.site/t/original/i/575f5d513294358162d2cd1f2299552137347c77b7f0f9af896d97ad89416679/Flow-02.jpg" data-mid="135490792" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/575f5d513294358162d2cd1f2299552137347c77b7f0f9af896d97ad89416679/Flow-02.jpg" /&#62;

	

3.2 Low fidelity design
Initial sketches of the main user flow. A foundation from which developments can form.
	
&#60;img width="3508" height="2550" width_o="3508" height_o="2550" data-src="https://freight.cargo.site/t/original/i/22676d139160437b1bada96126d850163afd0504fccc8735a1fa2b23f47fcab4/OmarHoussrey_Project10-1.jpg" data-mid="135494130" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/22676d139160437b1bada96126d850163afd0504fccc8735a1fa2b23f47fcab4/OmarHoussrey_Project10-1.jpg" /&#62;
&#60;img width="3483" height="2542" width_o="3483" height_o="2542" data-src="https://freight.cargo.site/t/original/i/217db7b12dba7f5c75a7a4beadb263b229b26cefb1f2a03d5bca6a5bc0fd30ea/OmarHoussrey_Project10-2.jpg" data-mid="135494131" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/217db7b12dba7f5c75a7a4beadb263b229b26cefb1f2a03d5bca6a5bc0fd30ea/OmarHoussrey_Project10-2.jpg" /&#62;
&#60;img width="3508" height="2550" width_o="3508" height_o="2550" data-src="https://freight.cargo.site/t/original/i/990fe00a55c36526ef10991b0d854f37e5cf500da059275891f2a9aafd27f530/OmarHoussrey_Project10-3.jpg" data-mid="135494132" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/990fe00a55c36526ef10991b0d854f37e5cf500da059275891f2a9aafd27f530/OmarHoussrey_Project10-3.jpg" /&#62;
&#60;img width="3508" height="2550" width_o="3508" height_o="2550" data-src="https://freight.cargo.site/t/original/i/f62ce34c155cdead74d46d0019a4cf2604bfa7978902a71640ed6b1092dcf078/OmarHoussrey_Project10-4.jpg" data-mid="135494133" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f62ce34c155cdead74d46d0019a4cf2604bfa7978902a71640ed6b1092dcf078/OmarHoussrey_Project10-4.jpg" /&#62;
&#60;img width="3479" height="2533" width_o="3479" height_o="2533" data-src="https://freight.cargo.site/t/original/i/a2d54c31bf38354d7db858e1f472e0d25f293d209545fff37f69d6db31ba19f2/OmarHoussrey_Project10-5.jpg" data-mid="135494134" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a2d54c31bf38354d7db858e1f472e0d25f293d209545fff37f69d6db31ba19f2/OmarHoussrey_Project10-5.jpg" /&#62;


	



3.3 Medium fidelity design
A step up from the initial sketches, this design opened a lot of holes in the flow which werent visible previously. Definetly a useful step to take before the final prototype.
	
&#60;img width="766" height="1381" width_o="766" height_o="1381" data-src="https://freight.cargo.site/t/original/i/ae2fb8cbc2d8648d25b6baf5c6a1ba0cf01f660181d0b7d0bfdffbc47078939b/nhnym.png" data-mid="135499612" border="0" data-no-zoom="true" alt="Screenshots from medium fidelity design" data-caption="Screenshots from medium fidelity design" src="https://freight.cargo.site/w/766/i/ae2fb8cbc2d8648d25b6baf5c6a1ba0cf01f660181d0b7d0bfdffbc47078939b/nhnym.png" /&#62;
&#60;img width="766" height="1381" width_o="766" height_o="1381" data-src="https://freight.cargo.site/t/original/i/9ce07f6e10b0e674c63f408e98438e2cb521300eb7bef5064c87df855ca59420/plol.png" data-mid="135499613" border="0" data-no-zoom="true" alt="Screenshots from medium fidelity design" data-caption="Screenshots from medium fidelity design" src="https://freight.cargo.site/w/766/i/9ce07f6e10b0e674c63f408e98438e2cb521300eb7bef5064c87df855ca59420/plol.png" /&#62;
&#60;img width="766" height="1381" width_o="766" height_o="1381" data-src="https://freight.cargo.site/t/original/i/0fe34bb6a39c382b9ade60dc38837c2f0ce15ab36fcff5a9a9b6d55ed4864739/yjy.png" data-mid="135499614" border="0" data-no-zoom="true" alt="Screenshots from medium fidelity design" data-caption="Screenshots from medium fidelity design" src="https://freight.cargo.site/w/766/i/0fe34bb6a39c382b9ade60dc38837c2f0ce15ab36fcff5a9a9b6d55ed4864739/yjy.png" /&#62;
&#60;img width="766" height="1381" width_o="766" height_o="1381" data-src="https://freight.cargo.site/t/original/i/4a993248504e7dda1e5cae871b46f1ca82670273ea5ae658057017c19c5dc91c/ngu.png" data-mid="135499611" border="0" data-no-zoom="true" alt="Screenshots from medium fidelity design" data-caption="Screenshots from medium fidelity design" src="https://freight.cargo.site/w/766/i/4a993248504e7dda1e5cae871b46f1ca82670273ea5ae658057017c19c5dc91c/ngu.png" /&#62;



	



4. PROTOTYPE:




	

The final prototype design, including branding colours and finalized layouts.

The main flow follows the following narrative:

1 passenger
Flying to London, UK (LHR)Departing March 17th and returning the 21stPrefers the earliest flights possibleComfort FarePrefers the cheapest and closest window seats to the front, on the right side of the planeNo extra baggageNo insurancePrefers to continue as a guest

Test the prototype HERE︎︎︎
	
&#60;img width="766" height="1382" width_o="766" height_o="1382" data-src="https://freight.cargo.site/t/original/i/913ddf7acb24bc7e965d26e2e8f8f84a94fecc7e58c73ebcb4e4aa8a1f0987ef/Flat-iPhone6.png" data-mid="135498939" border="0" data-no-zoom="true" alt="Screenshots from the prototype" data-caption="Screenshots from the prototype" src="https://freight.cargo.site/w/766/i/913ddf7acb24bc7e965d26e2e8f8f84a94fecc7e58c73ebcb4e4aa8a1f0987ef/Flat-iPhone6.png" /&#62;
&#60;img width="766" height="1382" width_o="766" height_o="1382" data-src="https://freight.cargo.site/t/original/i/3dfc5c75be1449cb3fb2855140ec73f5d50b13778af0340fd38c3f075b181c75/Flat-iPhone.png" data-mid="135498923" border="0" data-no-zoom="true" alt="Screenshots from the prototype" data-caption="Screenshots from the prototype" src="https://freight.cargo.site/w/766/i/3dfc5c75be1449cb3fb2855140ec73f5d50b13778af0340fd38c3f075b181c75/Flat-iPhone.png" /&#62;
&#60;img width="766" height="1382" width_o="766" height_o="1382" data-src="https://freight.cargo.site/t/original/i/fcb9d076a88991ef9f6130d7a67af1e99c19beeb511c71cc5fd4addaa7fc400e/Flat-iPhonel.png" data-mid="135498924" border="0" data-no-zoom="true" alt="Screenshots from the prototype" data-caption="Screenshots from the prototype" src="https://freight.cargo.site/w/766/i/fcb9d076a88991ef9f6130d7a67af1e99c19beeb511c71cc5fd4addaa7fc400e/Flat-iPhonel.png" /&#62;
&#60;img width="766" height="1382" width_o="766" height_o="1382" data-src="https://freight.cargo.site/t/original/i/244ec86e8c0bbf95f1a903616fc6780b966f68ed1917a1be398ca19da4d9da44/Flat-iPhone.png" data-mid="135498963" border="0" data-no-zoom="true" alt="Screenshots from the prototype" data-caption="Screenshots from the prototype" src="https://freight.cargo.site/w/766/i/244ec86e8c0bbf95f1a903616fc6780b966f68ed1917a1be398ca19da4d9da44/Flat-iPhone.png" /&#62;
&#60;img width="766" height="1382" width_o="766" height_o="1382" data-src="https://freight.cargo.site/t/original/i/949c4475bfa38c16f975309d2970f7469363dee81f4ecee9b4b62694a4e1c41c/Flat-iPhonem.png" data-mid="135498925" border="0" data-no-zoom="true" alt="Screenshots from the prototype" data-caption="Screenshots from the prototype" src="https://freight.cargo.site/w/766/i/949c4475bfa38c16f975309d2970f7469363dee81f4ecee9b4b62694a4e1c41c/Flat-iPhonem.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>An archive of love</title>
				
		<link>https://ohoussrey.com/An-archive-of-love</link>

		<pubDate>Sun, 18 Feb 2024 17:17:23 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

		<guid isPermaLink="true">https://ohoussrey.com/An-archive-of-love</guid>

		<description>
	&#60;img width="1168" height="1658" width_o="1168" height_o="1658" data-src="https://freight.cargo.site/t/original/i/52692d1c91fe2b04e33f0d7cb629c5cc48e04bf6f84ab13d885916cf08a93078/Screenshot-2024-07-03-at-13.19.32.png" data-mid="214053603" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/52692d1c91fe2b04e33f0d7cb629c5cc48e04bf6f84ab13d885916cf08a93078/Screenshot-2024-07-03-at-13.19.32.png" /&#62;

	


Photo book design for Middle East Archive which includes photographs taken between late 1960s up to early 2022, in Morocco, Algeria, Iraq, Tunisia, Syria, Lebanon, Turkey, Egypt, Oman, Yemen, UAE, Palestine, Saudi Arabia, Kurdistan, and other countries in the region, by a wide range of&#38;nbsp; photographers including some of our favourites, Attar Abbas, Raymond Depardon, Rachid Ouettassi and many more. Photos by MEA


	
&#60;img width="3097" height="1776" width_o="3097" height_o="1776" data-src="https://freight.cargo.site/t/original/i/043c547450d3531f517090928cd4f6c983e213b9af5ed0daad6326d68f9b7415/spreads-06.png" data-mid="214589538" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/043c547450d3531f517090928cd4f6c983e213b9af5ed0daad6326d68f9b7415/spreads-06.png" /&#62;
&#60;img width="3097" height="1776" width_o="3097" height_o="1776" data-src="https://freight.cargo.site/t/original/i/4d079f0108d70a6bf5a4d743a2785be9fde27e8e85fddb7a5948f6892938b0ca/spreads-05.png" data-mid="214589537" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4d079f0108d70a6bf5a4d743a2785be9fde27e8e85fddb7a5948f6892938b0ca/spreads-05.png" /&#62;
&#60;img width="3097" height="1776" width_o="3097" height_o="1776" data-src="https://freight.cargo.site/t/original/i/5755ffce0ae9298c3bd9155246d380a61b193eb5ef4f24b139ea9c0940b2a721/spreads-01.png" data-mid="214589533" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5755ffce0ae9298c3bd9155246d380a61b193eb5ef4f24b139ea9c0940b2a721/spreads-01.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/13ca33e2bdb7fcce0ad80b922072a6031b8fc3132eaff229a7b1606bba0a5302/spreads-12.png" data-mid="214589531" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/13ca33e2bdb7fcce0ad80b922072a6031b8fc3132eaff229a7b1606bba0a5302/spreads-12.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/ef118ba5ee7261b68b2d281aece847f161c6b3d45298cc28689c3b9eac776671/spreads-04.png" data-mid="214589536" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ef118ba5ee7261b68b2d281aece847f161c6b3d45298cc28689c3b9eac776671/spreads-04.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/6b33132289158e0cf6a29135beb1bfb15d1017d6cfd015b81377774cc737ee87/spreads-02.png" data-mid="214589534" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6b33132289158e0cf6a29135beb1bfb15d1017d6cfd015b81377774cc737ee87/spreads-02.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/870c3ddec2c8d6d55becbe3b3a4fd0eadd02a9fdeed5afe1b494551cc6ef8ccb/spreads-11.png" data-mid="214589530" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/870c3ddec2c8d6d55becbe3b3a4fd0eadd02a9fdeed5afe1b494551cc6ef8ccb/spreads-11.png" /&#62;
&#60;img width="3097" height="1776" width_o="3097" height_o="1776" data-src="https://freight.cargo.site/t/original/i/a7a2983325f1fa700a2a79b28d9df54c39f8277593b9583b2f215e9a7c9c3d6f/spreads-13.png" data-mid="214589532" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a7a2983325f1fa700a2a79b28d9df54c39f8277593b9583b2f215e9a7c9c3d6f/spreads-13.png" /&#62;
&#60;img width="3097" height="1776" width_o="3097" height_o="1776" data-src="https://freight.cargo.site/t/original/i/bf9c467011844b3f1493bf58ae51ed4cb4d35028bde69d2fcbcbd5052e336232/spreads-09.png" data-mid="214589528" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bf9c467011844b3f1493bf58ae51ed4cb4d35028bde69d2fcbcbd5052e336232/spreads-09.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/6e241edf6b5964c038d3f216a099bd7096ca8b359186994d730d925920ca9104/spreads-03.png" data-mid="214589535" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6e241edf6b5964c038d3f216a099bd7096ca8b359186994d730d925920ca9104/spreads-03.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/7b0599feeaf97f49e823c1ea66a2817eb1bd93072c37798c09162a699423cf49/spreads-08.png" data-mid="214589527" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7b0599feeaf97f49e823c1ea66a2817eb1bd93072c37798c09162a699423cf49/spreads-08.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/70a375916af50aca67030d5fbe35a5f4b6b91831a309b6eca5c10e8e693633a8/spreads-10.png" data-mid="214589529" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/70a375916af50aca67030d5fbe35a5f4b6b91831a309b6eca5c10e8e693633a8/spreads-10.png" /&#62;
&#60;img width="3098" height="1776" width_o="3098" height_o="1776" data-src="https://freight.cargo.site/t/original/i/51366b7fed5e0e08b3ede0cf7814f25701eb3f443f58186fdfdedcce5ad0c030/spreads-07.png" data-mid="214589539" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/51366b7fed5e0e08b3ede0cf7814f25701eb3f443f58186fdfdedcce5ad0c030/spreads-07.png" /&#62;


Sample spreads


	

&#60;img width="713" height="408" width_o="713" height_o="408" data-src="https://freight.cargo.site/t/original/i/8d72f136ff9b387622cbc8561e8f9bfae4af2f6cfc436c12179ff1751720f7e3/Screenshot-2024-02-18-190225.png" data-mid="204910683" border="0" data-scale="48" data-no-zoom="true" src="https://freight.cargo.site/w/713/i/8d72f136ff9b387622cbc8561e8f9bfae4af2f6cfc436c12179ff1751720f7e3/Screenshot-2024-02-18-190225.png" /&#62;

&#60;img width="656" height="522" width_o="656" height_o="522" data-src="https://freight.cargo.site/t/original/i/c68b691653ba8c454a80bc3b41cea6c48d888c07055ca476ab7f5cc3ed8f93f5/Screenshot-2024-02-18-190411.png" data-mid="204910685" border="0" data-scale="42" data-no-zoom="true" src="https://freight.cargo.site/w/656/i/c68b691653ba8c454a80bc3b41cea6c48d888c07055ca476ab7f5cc3ed8f93f5/Screenshot-2024-02-18-190411.png" /&#62;

&#60;img width="702" height="435" width_o="702" height_o="435" data-src="https://freight.cargo.site/t/original/i/6d3c500de8e0062f8286ce8816783f4ebf2dce5bdbdd7aac73dda50ecfb74311/Screenshot-2024-02-18-190323.png" data-mid="204910684" border="0" data-scale="47" data-no-zoom="true" src="https://freight.cargo.site/w/702/i/6d3c500de8e0062f8286ce8816783f4ebf2dce5bdbdd7aac73dda50ecfb74311/Screenshot-2024-02-18-190323.png" /&#62;

&#60;img width="652" height="427" width_o="652" height_o="427" data-src="https://freight.cargo.site/t/original/i/570ca6a04bf6ae1e19491a21298b16a2d034a07243161897bfda18a7e136dbbb/Screenshot-2024-02-18-190448.png" data-mid="204910686" border="0" data-scale="47" data-no-zoom="true" src="https://freight.cargo.site/w/652/i/570ca6a04bf6ae1e19491a21298b16a2d034a07243161897bfda18a7e136dbbb/Screenshot-2024-02-18-190448.png" /&#62;



	
</description>
		
	</item>
		
		
	<item>
		<title>Raouche Bites</title>
				
		<link>https://ohoussrey.com/Raouche-Bites-1</link>

		<pubDate>Sun, 18 Feb 2024 17:17:24 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

		<guid isPermaLink="true">https://ohoussrey.com/Raouche-Bites-1</guid>

		<description>Raouche Bites

Identity
Illustration



Identity, illustrations and collateral design for Raouche Bites, traditional Lebanese and fusion food catering service.&#38;nbsp;
	&#60;img width="3186" height="2939" width_o="3186" height_o="2939" data-src="https://freight.cargo.site/t/original/i/46b8efcfa9f954924c82dca41ad7bce606b6688d30f50728aa098a33701ad190/Raouche-Bites-logos-01.jpg" data-mid="204985298" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/46b8efcfa9f954924c82dca41ad7bce606b6688d30f50728aa098a33701ad190/Raouche-Bites-logos-01.jpg" /&#62;
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a775d5d3a2e5c04a39f05042594655534c7eadd3309e28966e72a2193b6e792a/posts_Artboard-8.jpg" data-mid="204985302" border="0" data-scale="80" data-no-zoom src="https://freight.cargo.site/w/1000/i/a775d5d3a2e5c04a39f05042594655534c7eadd3309e28966e72a2193b6e792a/posts_Artboard-8.jpg" /&#62;
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7ada9d64c41238260f8020b907d939c0620babffc869b149e05376b1edd16b27/posts_Artboard-7.jpg" data-mid="204985312" border="0" data-scale="80" data-no-zoom src="https://freight.cargo.site/w/1000/i/7ada9d64c41238260f8020b907d939c0620babffc869b149e05376b1edd16b27/posts_Artboard-7.jpg" /&#62;
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/afd27f6051d5753f813f9c4de40244c2c8fdaa8f867577832944a69108ff8c2b/posts-10.jpg" data-mid="204985331" border="0" data-scale="80" data-no-zoom src="https://freight.cargo.site/w/1000/i/afd27f6051d5753f813f9c4de40244c2c8fdaa8f867577832944a69108ff8c2b/posts-10.jpg" /&#62;





	&#60;img width="4792" height="4500" width_o="4792" height_o="4500" data-src="https://freight.cargo.site/t/original/i/79fbda068e881ec844d3c157e3bc19aca0d95b5fa5fff745ac1d1908df269f52/001.png" data-mid="204991279" border="0" data-scale="54" data-no-zoom src="https://freight.cargo.site/w/1000/i/79fbda068e881ec844d3c157e3bc19aca0d95b5fa5fff745ac1d1908df269f52/001.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Nour Magazine</title>
				
		<link>https://ohoussrey.com/Nour-Magazine-1</link>

		<pubDate>Sun, 18 Feb 2024 17:17:24 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

		<guid isPermaLink="true">https://ohoussrey.com/Nour-Magazine-1</guid>

		<description>
	
Logos and arabic type design for Nour Magazine’s website and social platforms.

	

	

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	<item>
		<title>Phoenicia Exhibition</title>
				
		<link>https://ohoussrey.com/Phoenicia-Exhibition</link>

		<pubDate>Sun, 18 Feb 2024 17:17:24 +0000</pubDate>

		<dc:creator>Omar Houssrey</dc:creator>

		<guid isPermaLink="true">https://ohoussrey.com/Phoenicia-Exhibition</guid>

		<description>
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Catalogue, guides, tickets, drawings, posters and more... for the exhibition on Phoenicia


	

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Branding and an identity system created for a temporary exhibition on the phoenicians in London, UK. The phoenicians who were based in Lebanon colonised many regions of the Med and spread via trade their revolutionary alphabet and purple dyed fabircs across the sea between 1500BC and 300BC. To continue their stylistic heritage, a typeface was created based on their original alphabet, as well as illustrations which were printed using purple silkscreen ink. Outcomes include: identity system; typeface; exhibition catalogue; entry tickets, posters, exhibition guides and gift shop items.
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